Developed by Genesis Digital, Kartra is a marketing automation software developed and enhanced for businesses and solopreneur looking to automate their sales funnel without compromising success. The software includes numerous automation-triggered by receivers’ behavior, therefore minimizing often tiresome and recurring digital marketing jobs. Having made other effective software such as EverWebinar, Genesis Digital has mastered the art of producing effective software that are easy-to-use, beginner-friendly. Kartra Email vs VerticalResponse
Herein we will delve into this marketing software to help you get an extensive understanding of the software and what it has to offer your business.
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Kartra Email vs VerticalResponse
Article Contents
If you are trying to choose in between Kartra and another tool then there is a lot to think about since Kartra has many features. If you are simply looking at specific features such as the Kartra landing shopping cart then you could compare it to other choices on the market such SamCart, GrooveKart, or ThriveCart.
You may desire to compare the Kartra Mail function with other leading autoresponders such as ActiveCampaign, GetResponse, or Aweber, to name however a few.
It is not possible for us to compare each and every item on the market with each of Kartra’s features in this one post. So, rather, I have composed this article as a thorough review of Kartra so you can then know exactly what you are getting when you purchase Kartra. You can then understand how Kartra will stack up to the competition when you are looking into other Kartra alternatives choices on the marketplace.
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What Is Kartra?
Kartra is a cloud-based, full-featured internet marketing platform that can handle every phase of the sales funnel, from marketing to transforming results in paying consumers. The software-as-a-service comes with a wide array of features that enable entrepreneurs and businesses to develop, launch, manage, and market their businesses, emphasizing assisting businesses obtain success. Whether you are in business of selling physical or digital products, Kartra will help you by developing landing pages, sales funnels, division of your leads, email marketing, analytics, and a lot more.

Kartra Features & Benefits
The best way to understand what Kartra uses your business is by first checking out and comprehending its functions. Kartra, on the other hand, takes a various technique.
Kartra Pages
Kartra Pages’ drag-and-drop features permit users to construct their entire website at a couple of clicks of the mouse. Kartra Pages is equipped with tutorials that help website builders create a responsive, attractive website that matches all their needs.
When it comes to features, the page builder has whatever you would need to develop a website, from text blocks, buttons, videos, images, headings, countdowns, opt-in fields, development bars, and a lot more.
Kartra Checkouts
Kartra’s Checkouts tool is a robust checkout system that allows you to create a secure shopping cart and checkout system on your website. It includes protected payment settlement via PayPal and charge card. Furthermore, Checkouts offers one-click transactions designed to encourage spending and prevent cart desertion.
Other significant abilities of the Checkouts tool include:
- Easy product addition (for upselling or down selling)
- Product page and thank you page production
- Several cost points such as installments, repeating payments, and one-time payments
- Producing special deals such as totally free trials
- Creating a shipping and refund policy
Kartra Leads
As the name recommends, this tool is designed to help entrepreneurs and companies capture, and nurture leads and prospects. The leads database and the lead tagging capability allows you to categorize and attach all the essential info of every lead for classification into either cold or warm leads, repeat customers, or potential purchasers that fell through the cracks.
See also: Kartra Email vs HubSpot
Kartra Funnels and Campaigns
There are no one-size-fits-all sales funnels and campaigns. As such, Kartra offers a number of template funnels that their members can copy or take inspiration from. These templates are attempted and evaluated and require little to no tweaking to get them working for your business.
That being said, it is important to keep in mind that every business requires to modify its sale funnel structure and optimize it in time to get the very best conversion possible. To this end, Kartra has a database of user-built sales funnels and campaigns that their members can copy. And if you decide to produce your own campaign, there are useful video tutorials to help your campaigns.
Kartra Mail
Kartra Mail is a full-featured email marketing tool with a full range of email marketing abilities. Being robust, Kartra Mail has actually the included expected of a premium email marketing application, including:
- Produce an email list
- Import contacts
- Send out broadcasts
- Autoresponders
- Event-triggered emails
- Drip campaigns
- CAN-SPAM Compliance
- Reporting and analytics
- Customer management
- Create top quality email templates
- Split screening, and
- Tagging and segmenting your list
Crucially, the Mail application is integrated into Kartra’s lead management and sales funnel functions. This close combination of the Mail tool permits companies to intuitively use e-mails and SMS marketing to engage with their user base.

Kartra Memberships
Membership programs are a fantastic method to monetize your digital or perhaps physical products. The drag-and-drop membership creating tool enables company owner to create a bespoke portal that satisfies their objectives of the membership program and surpasses their expectations regarding offering value to customers.
Kartra’s Membership tool has abilities designed to take advantage of the repeating revenue generation of normal membership sites. For example, you can produce e-learning products with drip-feed abilities to keep creating earnings. It is not just a matter of creating revenue for your business. The Kartra membership feature has been designed to deliver the highest-quality experience to your members.
Kartra Videos
Videos are a marketing gold-mine, especially when they are developed for high lead conversion. Kartra videos are created with high-conversion in mind. Aside from hosting and streaming videos, Kartra adds features such as video pop-ups, call-to-actions, and lead tagging based on when a lead drops out of the sales funnel procedure.

Kartra Helpdesks – CRM
Helpdesks are created to help businesses keep their clients. The totally integrated tool provides business the option to implement an email ticketing system, a real-time live chat support group, or a combination of the 2.
Today’s purchaser is sensitive to customer service and the support they get. They will rapidly turn to your competitor of your rival deal much better customer services in the type of client assistance. Kartra’s Helpdesks has actually been crafted to ensure you can render the first-rate customer-support possible.
The tool integrates with billing to smooth the billing support procedure for both the business and its consumers.
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Kartra Calendars
One of the most vital tools for consultants is the Kartra calendar, a native app created to help organizations self-book or reschedule events with their customers or customers. The app is integrated into the dashboard and send automatic pointers to help entrepreneurs track their calendar.
Kartra Affiliates
The advantages of running an affiliate program are undeniable. From increasing your brand name’s reach to drawing more clients than your ad budget plan can achieve, affiliate programs work, and one of the best marketing avenues. Keep in mind that big eCommerce giants like Amazon still run affiliate programs even today, in spite of achieving notoriety as the largest eCommerce gamer.
Kartra’s affiliate program management system allows solopreneurs and companies to produce efficient and distinct affiliate programs along with handle them. The affiliate tools are capable of assigning, tracking, and paying affiliates right from the console. You can set commissions, develop customized landing pages, and analyze the program through the tool.
Kartra Marketplace
Kartra Market is a marketplace for Kartra products and services. Kartra users list affiliate programs that other members can market.
Kartra Rates
For all the advantages that Kartra manages business owners and services, Genesis Digital has priced the software competitively. Companies and business owners can select from a range of 4 plans. Every plan is speced in a different way, enabling companies and business owners to select a pack that fulfills their requirements.
The Starter Package is priced at $99 per month and caters up to 2,500 leads. You can send out up to 15,000 e-mails, host 100 pages, and 50 videos, and sell 20 products.
The 2nd bundle, which costs $199 per month, is the Silver Bundle. The Silver bundle is developed to cater to up to 12,500 leads.
The third bundle is the $299 per month Gold Bundle developed to handle up to 25,000 leads. Under this plan, you have unlimited access to all the tools. Furthermore, you can utilize the software on 5 custom domains.
The fourth package is the $499 monthly Platinum Bundle that can handle approximately 50,000 leads. Companies can use the Platinum Package on as much as 10 custom-made domains.
It is very important to keep in mind that services that sign up for the Silver, Gold, and Platinum plans also have access to Kartra Firm.
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Final Words
Prospering in business has a lot to do with how well a business can enhance its marketing departments’ performance. To endure beyond the initial investment stages, you need to discover a effective and structured methods of attracting consumers and customers to your business. Kartra software-as-a-service is developed to help business owners and organizations carry out highly efficient digital marketing.
With exceptional toughness, it has the complete suite of tools you ‘d require to take your business to the next level. In lots of concerns, it is the only digital marketing tool organizations or solopreneurs would need to invest in. Kartra Email vs VerticalResponse
Disclaimer Note: Please be aware that we may receive a small commission if you were to click one of our affiliate links in this article and a make purchase, which would be at no extra cost to you. This does not affect our reviews, analysis and comparison articles. We always try to do our best to keep everything fair and balanced so you can make the best choice.