Developed by Genesis Digital, Kartra is a marketing automation software created and optimized for services and solopreneur looking to automate their sales funnel without compromising success. The software features a number of automation-triggered by recipients’ behavior, consequently reducing typically laborious and repeated digital marketing tasks. Having actually made other successful software products such as EverWebinar, Genesis Digital has actually mastered the art of producing powerful software products that are user friendly, beginner-friendly. Kartra Email vs InfusionSoft
Herein we will delve into this marketing software to help you get an extensive understanding of the software and what it needs to use your business.
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Kartra Email vs InfusionSoft
Article Contents
Then there is a lot to consider given that Kartra has so lots of features, if you are attempting to choose between Kartra and another tool. If you are simply looking at individual features such as the Kartra landing shopping cart then you could compare it to other alternatives on the market such SamCart, GrooveKart, or ThriveCart.
You may want to compare the Kartra Mail feature with other leading autoresponders such as ActiveCampaign, GetResponse, or Aweber, to call however a couple of.
Regrettably, it is not possible for us to compare each and every product on the market with each of Kartra’s functions in this one article. Rather, I have composed this short article as an extensive review of Kartra so you can then understand exactly what you are getting when you purchase Kartra. When you are looking into other alternative options on the market, you can then understand how Kartra will stack up to the competitors.
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What Is Kartra?
Kartra is a cloud-based, full-featured internet marketing platform that can deal with every phase of the sales funnel, from marketing to converting causes paying customers. The software-as-a-service includes a wide array of features that permit entrepreneurs and businesses to produce, launch, manage, and market their services, stressing helping businesses attain success. Whether you are in the business of offering digital or physical products, Kartra will help you by developing landing pages, sales funnels, division of your leads, email marketing, analytics, and a lot more.

Kartra Features & Advantages
The finest method to comprehend what Kartra offers your business is by first exploring and understanding its functions. Kartra, on the other hand, takes a various approach.
Kartra Pages
Kartra Pages’ drag-and-drop functions enable users to build their entire website at a couple of clicks of the mouse. Kartra Pages is geared up with tutorials that help website builders produce a responsive, attractive website that matches all their needs.
When it comes to features, the page builder has everything you would need to produce a website, from text blocks, buttons, videos, images, headings, countdowns, opt-in fields, progress bars, and much more.
Kartra Checkouts
Kartra’s Checkouts tool is a robust checkout system that enables you to produce a safe and secure shopping cart and checkout system on your website. It features safe and secure payment settlement by means of PayPal and credit cards. Furthermore, Checkouts uses one-click transactions created to encourage costs and prevent cart abandonment.
Other notable capabilities of the Checkouts tool include:
- Easy product addition (for upselling or down selling)
- Product page and thank you page development
- Numerous cost points such as installations, repeating payments, and one-time payments
- Developing special deals such as free trials
- Developing a shipping and refund policy
Kartra Leads
As the name recommends, this tool is designed to help business owners and organizations capture, and nurture leads and potential customers. The leads database and the lead tagging capability enables you to classify and connect all the necessary information of every lead for classification into either cold or warm leads, repeat clients, or potential buyers that fell through the cracks.
See also: Kartra Vs Hubspot
Kartra Funnels and Campaigns
There are no one-size-fits-all sales funnels and campaigns. As such, Kartra provides a number of template funnels that their members can take or copy inspiration from. These templates are attempted and tested and require little to no tweaking to get them working for your business.
That being said, it is necessary to note that every business requires to modify its sale funnel structure and enhance it with time to get the very best conversion possible. To this end, Kartra has a database of user-built sales funnels and campaigns that their members can copy. And if you decide to produce your own campaign, there are valuable video tutorials to help your campaigns.
Kartra Mail
Kartra Mail is a full-featured email marketing tool with a full variety of email marketing abilities. Being robust, Kartra Mail has the featured anticipated of a premium email marketing application, including:
- Create an email list
- Import contacts
- Send out broadcasts
- Autoresponders
- Event-triggered emails
- Drip campaigns
- CAN-SPAM Compliance
- Reporting and analytics
- Customer management
- Create top quality email templates
- Split screening, and
- Tagging and segmenting your list
Most importantly, the Mail application is integrated into Kartra’s lead management and sales funnel features. This close combination of the Mail tool enables businesses to intuitively use emails and SMS marketing to engage with their user base.

Kartra Memberships
Membership programs are a fantastic method to monetize your digital or perhaps physical products. The drag-and-drop membership developing tool permits entrepreneur to produce a bespoke portal that satisfies their objectives of the membership program and surpasses their expectations regarding offering worth to customers.
Kartra’s Membership tool has capabilities developed to leverage the repeating income generation of normal membership sites. You can create e-learning products with drip-feed capabilities to keep producing income. It is not just a matter of generating earnings for your business. The Kartra membership feature has actually been designed to provide the first-rate experience to your members.
Kartra Videos
Videos are a marketing gold-mine, especially when they are developed for high lead conversion. Kartra videos are created with high-conversion in mind. Aside from hosting and streaming videos, Kartra adds functions such as video pop-ups, call-to-actions, and lead tagging based on when a lead drops out of the sales funnel process.

Kartra Helpdesks – CRM
Helpdesks are developed to help services keep their customers. The completely integrated tool provides companies the option to execute an email ticketing system, a real-time live chat support system, or a mix of the two.
Today’s buyer is delicate to customer care and the assistance they get. They will rapidly rely on your rival of your rival deal much better customer support in the type of client support. Kartra’s Helpdesks has been engineered to ensure you can render the first-rate customer-support possible.
Moreover, the tool integrates with billing to smoothen the billing support process for both business and its consumers.
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Kartra Calendars
One of the most vital tools for specialists is the Kartra calendar, a native app developed to help companies self-book or reschedule events with their customers or clients. The app is integrated into the dashboard and send automated tips to help business owners keep track of their calendar.
Kartra Affiliates
The benefits of running an affiliate program are indisputable. From increasing your brand name’s reach to drawing more consumers than your ad spending plan can attain, affiliate programs work, and among the very best marketing avenues. Bear in mind that large eCommerce giants like Amazon still run affiliate programs even today, in spite of attaining prestige as the biggest eCommerce gamer.
Kartra’s affiliate program management system permits business and solopreneurs to create efficient and unique affiliate programs along with manage them. The affiliate tools are capable of designating, tracking, and paying affiliates right from the console. You can set commissions, produce custom-made landing pages, and evaluate the program through the tool.
Kartra Marketplace
Kartra Marketplace is a market for Kartra products and services. Kartra users list affiliate programs that other members can market.
Kartra Prices
For all the advantages Kartra’s apps pays for services and business owners, Genesis Digital has priced the software competitively. Businesses and entrepreneurs can select from a range of 4 bundles. Every plan is speced in a different way, allowing companies and entrepreneurs to pick a pack that fulfills their needs.
The Starter Plan is priced at $99 each month and caters approximately 2,500 leads. For this plan, you get one custom domain and 50 GB bandwidth. You can send out up to 15,000 e-mails, host 100 pages, and 50 videos, and sell 20 products. You can connect to 1 helpdesk on the back-end, build up to 2 membership sites, and add one extra employee.
The second plan, which costs $199 per month, is the Silver Bundle. The Silver plan is designed to cater to up to 12,500 leads.
The 3rd bundle is the $299 monthly Gold Bundle created to manage approximately 25,000 leads. Under this plan, you have endless access to all the tools. In addition, you can use the software on 5 custom domains.
The fourth package is the $499 each month Platinum Plan that can deal with approximately 50,000 leads. Services can utilize the Platinum Package on up to 10 custom domains.
It is important to keep in mind that services that sign up for the Silver, Gold, and Platinum plans likewise have access to Kartra Company.
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Final Words
Succeeding in business has a lot to do with how well a company can enhance its marketing departments’ efficiency. To make it through beyond the preliminary investment stages, you need to find a structured and efficient means of bring in customers and clients to your business. Kartra software-as-a-service is developed to help companies and business owners execute highly effective digital marketing.
With extraordinary toughness, it has the full suite of tools you ‘d require to take your business to the next level. In numerous regards, it is the only digital marketing tool services or solopreneurs would need to purchase. Kartra Email vs InfusionSoft
Disclaimer Note: Please be aware that we may receive a small commission if you were to click one of our affiliate links in this article and a make purchase, which would be at no extra cost to you. This does not affect our reviews, analysis and comparison articles. We always try to do our best to keep everything fair and balanced so you can make the best choice.