Developed by Genesis Digital, Kartra is a marketing automation software developed and optimized for organizations and solopreneur looking to automate their sales funnel without jeopardizing success. The software includes numerous automation-triggered by receivers’ behavior, consequently reducing frequently laborious and repeated digital marketing jobs. Having made other successful software products such as EverWebinar, Genesis Digital has mastered the art of developing effective software products that are easy-to-use, beginner-friendly. Email Marketing And Kartra Vs Active Campaign
Herein we will look into this marketing software to help you get a thorough understanding of the software and what it has to use your business.
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What Is Kartra?
Article Contents
Kartra is a cloud-based, full-featured internet marketing platform that can handle every stage of the sales funnel, from marketing to converting results in paying clients. The software-as-a-service features a variety of features that allow business owners and services to create, launch, manage, and market their services, stressing assisting companies achieve success. Whether you remain in the business of selling digital or physical products, Kartra will help you by producing landing pages, sales funnels, segmentation of your leads, email marketing, analytics, and much more.

Kartra Characteristic & Advantages Email Marketing And Kartra Vs Active Campaign
The best method to understand what Kartra uses your business is by first checking out and comprehending its features. Kartra, on the other hand, takes a various approach.
Kartra Landing Pages
Kartra Pages’ drag-and-drop functions permit users to build their whole website at a few clicks of the mouse. Kartra Pages is equipped with tutorials that help website builders develop a responsive, attractive website that matches all their requirements.
As for functions, the page builder has whatever you would require to produce a website, from text blocks, buttons, videos, images, headings, countdowns, opt-in fields, development bars, and far more.
Kartra Checkouts
Kartra’s Checkouts tool is a robust checkout system that enables you to produce a protected shopping cart and checkout system on your website. It features protected payment settlement through PayPal and credit cards. Additionally, Checkouts uses one-click transactions developed to motivate costs and dissuade cart abandonment.
Other notable capabilities of the Checkouts tool consist of:
- Easy product addition (for upselling or down selling)
- Product page and thank you page creation
- Several rate points such as installations, recurring payments, and one-time payments
- Creating special offers such as free trials
- Creating a shipping and refund policy
Kartra Leads
As the name suggests, this tool is developed to help services and entrepreneurs capture, and nurture leads and potential customers. The leads database and the lead tagging ability enables you to attach and classify all the needed details of every lead for classification into either warm or cold leads, repeat clients, or potential buyers that failed the fractures.
Kartra Funnels
There are no one-size-fits-all sales funnels and campaigns. As such, Kartra supplies a number of template funnels that their members can copy or take inspiration from. These templates are attempted and evaluated and require little to no tweaking to get them working for your business.
That being stated, it is very important to keep in mind that every business needs to modify its sale funnel structure and optimize it in time to get the best conversion possible. To this end, Kartra has a database of user-built sales funnels and campaigns that their members can copy. And if you decide to create your own campaign, there are handy video tutorials to help your campaigns.
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Kartra Mail
Kartra Mail is a full-featured email marketing tool with a complete range of email marketing capabilities. Being robust, Kartra Mail has the featured expected of a premium email marketing application, consisting of:
- Create an email list
- Import contacts
- Send broadcasts
- Autoresponders
- – Event-triggered e-mails
- Drip campaigns
- CAN-SPAM Compliance
- Reporting and analytics
- Customer management
- Develop top quality email design templates
- Split testing
- Tagging and segmenting your list
Most importantly, the Kartra email application is integrated into Kartra’s lead management and sales funnel features. This close combination of the Mail tool enables services to intuitively utilize e-mails and SMS marketing to engage with their user base.

Kartra Member Sites
Membership programs are a great way to monetize your digital or even physical products. The drag-and-drop membership developing tool enables company owner to create a bespoke portal that satisfies their goals of the membership program and exceeds their expectations relating to offering worth to clients.
Kartra’s Membership tool has capabilities developed to leverage the repeating earnings generation of common membership sites. You can produce e-learning products with drip-feed abilities to keep producing earnings. Nevertheless, it is not simply a matter of creating revenue for your business. The Kartra membership function has been developed to deliver the highest-quality experience to your members.
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Kartra Video
Videos are a marketing gold-mine, specifically when they are developed for high lead conversion. Kartra videos are created with high-conversion in mind. For instance, aside from hosting and streaming videos, Kartra adds features such as video pop-ups, call-to-actions, and lead tagging based on when a lead drops out of the sales funnel process.

Kartra Support Desks
Helpdesks are designed to help companies retain their customers. The totally integrated tool gives companies the option to carry out an email ticketing system, a real-time live chat support system, or a combination of the two.
Today’s purchaser is delicate to client service and the support they receive. They will quickly rely on your rival of your rival deal much better client service in the form of client assistance. Kartra’s Helpdesks has been crafted to ensure you can render the highest-quality customer-support possible.
Moreover, the tool incorporates with billing to smoothen the billing support procedure for both the business and its clients.
Kartra Calendars
Among the most vital tools for specialists is the Kartra calendar, a native app created to help businesses self-book or reschedule occasions with their customers or consumers. The app is integrated into the control panel and send out automated pointers to help business owners keep an eye on their calendar.
Kartra Affiliate Dashboard
The advantages of running an affiliate program are indisputable. From increasing your brand’s reach to drawing more clients than your ad budget plan can attain, affiliate programs work, and among the very best marketing opportunities. Remember that large eCommerce giants like Amazon still run affiliate programs even today, in spite of obtaining prestige as the biggest eCommerce player.
Kartra’s affiliate program management system enables solopreneurs and companies to develop reliable and distinct affiliate programs along with handle them. The affiliate tools can assigning, tracking, and paying affiliates right from the console. You can set commissions, create custom landing pages, and evaluate the program through the tool.
Kartra Market
Kartra Marketplace is a market for Kartra products and services. Kartra users list affiliate programs that other members can market.
Kartra Cost
For all the advantages Kartra pays for entrepreneurs and services, Genesis Digital has priced the software competitively. Companies and entrepreneurs can select from a series of four packages. Every package is speced in a different way, permitting businesses and entrepreneurs to choose a pack that fulfills their needs.
The Starter Package is priced at $99 per month and caters up to 2,500 leads. You can send up to 15,000 e-mails, host 100 pages, and 50 videos, and offer 20 products.
The 2nd plan, which costs $199 per month, is the Silver Bundle. The Silver plan is developed to cater to up to 12,500 leads.
The 3rd plan is the $299 each month Gold Bundle designed to handle as much as 25,000 leads. Under this plan, you have limitless access to all the tools. Additionally, you can utilize the software on five custom-made domains.
The 4th bundle is the $499 per month Platinum Plan that can manage as much as 50,000 leads. Organizations can utilize the Platinum Package on as much as 10 customized domains.
It is necessary to keep in mind that organizations that register for the Silver, Gold, and Platinum bundles also have access to Kartra Company.

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Final Reflections
Succeeding with marketing software has a lot to do with how well a company can optimize its marketing departments’ efficiency. To survive beyond the initial investment stages, you require to find a effective and structured methods of bring in customers and clients to your business. Kartra software-as-a-service is created to help companies and entrepreneurs carry out extremely efficient digital marketing.
With exceptional robustness, it has the full suite of tools you ‘d require to take your business to the next level. In lots of relates to, it is the only digital marketing tool companies or solopreneurs would need to buy. Email Marketing And Kartra Vs Active Campaign